Meet the Team
Each member of our Creative Team has different areas of expertise, working well together to design fantastic cakes and projects for you to have a go at!
Head of the team, Lin, has over 30 years' experience. Her passion for cake decorating inspired her to design the 'Easiest Ever' range of cutters and she loves to stay ahead of trends to ensure we bring you the latest products and techniques.
Nichola is known for her remarkable attention to detail and use of colour, influenced by her background in art and textiles. Her signature style is eye catching and bold hand painted designs that create a WOW factor.
Abi specialises in sculpted novelty cakes, quirky cupcakes, and piped buttercream. Her easy to follow tutorials and projects are fun, funky and bang on trend.
Sue is an award-winning cake decorator turned judge and teacher. She is our expert in all things chocolate and creates incredibly realistic sugar flowers that you can recreate at home.