30 years ago a small family business was born making cakes and selling cake decorating products from a small shop in Bromley.
As the business grew, another family member joined and in 2003 we stopped making cakes and catapulted our shop into the 21st century by going online. With a handful of staff we ran the business out of a room at the back of our shop, taking parcels in a shopping trolley to the Post Office every day.
A year later we moved to a tiny warehouse before relocating to a 2,000 square foot warehouse in Sevenoaks and finally moving to a 9,000 square foot warehouse where we still reside today.
The company’s ethos of 'Our Ideas Your Creations' is the basis of the whole business throughout the website and in our shops. We want to enable customers to have the confidence through the site, tutorials and videos to create amazing cakes.
With a fabulous customer support team available to help you on your journey and with over 9,000 products in our online store, we are sure you will find everything that you need to fulfil your cake decorating dreams!